5 Reasons Why Online Reviews Are Important To Your Business

In today’s competitive world, online reviews play a significant role in any business. Online reviews are very important as it creates branding right from higher search rankings to becoming everyone's favourite site to visit. It is very necessary to make your powerful presence on the web because without it how will you influence your customers.

According to a report 89% of customers trust online reviews as much as they trust personal recommendations and that’s where big brands make a difference. Inviting your customers and competitors to review your services will let your business to be mentioned more and more that ultimately leads to generating more traffic and exposure.

Online feedbacks are very important today and became a necessary party of different marketing campaigns for higher sales conversion and creating a brand. In this blog we will discuss 5 best reasons that why online reviews are important to your business.

1. Increase local search rankings

For organic search rankings in search engines, customer feedback plays a major role. Enabling customer reviews will not only add credibility to your business but also add the maximum amount of exclusive content to your website. Overall reviews play a very major role in improving search visibility and generate the maximum amount of traffic to the site.

2.Increase sales

Recommendations and online reviews are equally important to increase the sales conversion rate of any business. According to a survey, it is reported that 89% of people consider online feedbacks before choosing a product or a service.

However, there are 11% of people who did not go through reviews before picking up a product or a service. It clearly shows that your business will be exposed 89% of the buying population online on the basis of your reviews, it will automatically increase sales and generate maximum leads.

3.Increase significance

Online reviews add more flexibility to let the customer decides and ensure themselves about a product or a service. Today online reviews are also known for creating a brand as an organic SEO Algorithm consider these reviews  as the sites visibility and rankings, it adds more liability to small and large e-commerce businesses.

There are different ways of reviewing a product such an infographic videos and images, businesses can easily expand their brands without spending so much money on marketing. Similarly if you become a known brand more people will recommend your products or services with their family and friends.

4. Increase conversion:

People seek for a maximum amount of information before buying a product or service. The more honest reviews your product or service has, the more conversion rate you will see. Every time it is not necessary to get five-star positive reviews. It adds suspicion to your product and consumers can feel something fishy about the product.

So if you want to create a positive effect on the sales conversion rate, both mixture of good and bad reviews is necessary. But make sure that the negative reviews don’t overpower the positive ones. It will ultimately make your business grow and generate more profit

Add marketing opportunities:

Online reviews add several marketing opportunities to your business and surely work the deal. Infact sometimes online reviews overwhelm most of the marketing campaign and provide long term benefits to your business.

This feedbacks also encourages new customers as they have the freedom to give their opinion and leave their own feedback according to their experiences. It automatically drives maximum traffic to your business.

Final Thoughts: So these were some important reasons why online reviews are important to your business. If you want to secure online visibility in search engines and generate more sales than you should consider online reviews as the most important part of your marketing campaign.

For further more queries, our team is here to help you out 24/7. Talk with our experts today to get started! Contact us by any of the methods below.

• 610-209-3937

• info@axtongroup.com

• https://www.axtongroup.com

Top 5 Things to Know Before You Hire an iOS Developer

It is true that hire an iOS developer is a bit different practice than hiring Android or similar app platforms. Your familiarity with iOS or Apple ecosystem is mandatory to make the right selection. Some other factors are also influencing the selection, and you must realize those too.

iOS App Development Company a Better Option

Today Upwork and Freelance like freelance service provider platforms are popular and tempt many to hire an iOS app developer as a freelancer and get cheaper app development.

On the surface hiring a freelancer is tempting, but do you know it is only good when your iOS app development requirements are for smaller scale app with simple standard features and functions.

Of course, those freelancers may not be available when you need them most because they might be busy with other projects and they have not sign post-development service contract with them.

Check iOS App Development Skill Sets

For contemporary and quality iOS application designing and iOS application programming, your development partner must have a pool of expert and experienced developers with following requirements:

· Proficiencies in the latest iOS programming languages like Objective-C, Swift, and allied scripts like JavaScript and XML.

· Dealing with iOS app design by following strict Apple design guidelines.

· Expertise in database management and data analytics tools.

· Expertise in embedded technologies, web service or cloud service integration, and various API integrations.

Check MVP & Beta Version Experiences of Your Hire iOS App Developers

Many wise clients and developers prefer MVP (Minimum Viable Product) approaches for big scale and costly iOS app products. It is the best way to check the possible risks with a complete app development approaches and improve the product with real feedback from the app users.

Something is similar to the beta version of software testing. Therefore, your iOS app development team must have familiarity with the entire process and tools.

Explore iOS App Development Portfolio

App development portfolio is depicting the real instances of the work of the entire team cumulatively with individual contributions. Of course, to know individual contribution, you should either ask the company to reveal it or ask developers directly when taking interviews for gathering your customized team.

If possible, download the selected apps from the portfolio and check on your devices to get perfect clues.

Inquire about Security Aspects of iOS App Development Project

Many iOS applications require personal and transactional data to accomplish many vital tasks. Whereas in some cases, app idea itself is unique and need protection. In due course, you have to sign up the NDA (Non-Discloser Agreement) to protect your intellectual property rights and personal data security.

Conclusion:

We have gained some insights into the factors affecting the Hire iOS Application Developer process for a client looking for success in Apple Store or improve the productivity or performance of the organization through iOS mobility solutions.

Magento vs Shopify (May 2020): Which Is the Absolute Best?

It is a very tough task for E-commerce brands to select a reliable and high performance platforms. As there are huge number of platforms available in the market. Shopify and Magento 2 are two of the most popular platforms that always compete with each other. It is very necessary to consider all features before investing in an ecommerce business.

Every online business is dependent on its business website to be successful. The choice of right platform will definitely impact the results of your online store. Thus it is necessary to understand the needs of your business and select an appropriate platform. Today Magento is facing stiff competition from Shopify, but the release of Magento 2 has changed the game because of its high end features and became the preferred choice of the store owners. So the comparison between the two would help to make the right decision about the platform they should opt. As the success of your store completely depends on the platform you select.

In this blog post, we will make a detailed comparison to highlight their differences that help you choose the most appropriate platform, lets have a look

1. Ease Of Use

Both Magento 2 and Shopify have a great and friendly User Interface. Liquid is used in Shopify while Magento 2 is based on PHP . And because of this reason, Magento 2 is the great choice for the enterprise however Shopify is perfect for the simple stores. In terms of source code customization and implementation Magento 2 is the clear winner. However, setting up Shopify is easier because of its wizard mode that carry out the entire process step by step.

2. Security

On a daily basis number of websites are hacked, thus security is a very crucial aspect to run any successful ecommerce business. Best security updates and updates are required to o keep the websites protected from any security threat.

Magento 2 provides great user flexibility to enhance website security. It is a powerful CMS and brands can reach to Magento support for regular updates. However Shopify comes with SSL encryption and PCI compliance as it is paid version. The customers crucial information is completely secured during the entire shopping procedure.

Shopify comes with PCI compliance & SSL encryption as it is aid version. In addition, a customer’s sensitive data is secured during the whole shopping period.

3. Pricing Shopify is SaaS-based and does not require any setup fees. In fact, it provides users a 14-day free trial before asking for a paid version., Magento 2 has a free Community Edition that demands a fee on the basis of specific needs and store size. However, users need to pay for hosting services as it is not included in the package.

Additional information

• Magento 2 comes with numerous add-on extensions while Shopify has limited free and paid apps and add-ons. For this reason, the front end can be customized. With this platform, features like wishlist can be incorporated into the store. This is not possible with the other platform. • Because of the multi-lingual functionalities Magento 2 is more advanced than Shopify. While Shopify based stores requires to embrace third-party apps during the development of multi language store. • Magento 2 has strong community support too as it is backed by a better community of developers, merchants, testers, scholars and partners. • Both Shopify and Magento 2 comes with a huge number of templates and themes for the development of responsive websites. • Magneto 2 and Shopify possess great SEO compatibility that enable them to get top rankings and generate more traffic for the ecommerce stores.

Conclusion

It is easy to choose between the two platforms. While Shopify is a great choice for small businesses, Magento 2 is perfect for huge enterprises with large shopping sites. You can hire Magento 2 developers for your online store development and create a spontaneous store for maximum number of sales conversion.

Contact

Are you looking for highly qualified Magento 2 developers? Axton group would be a perfect choice as it possess 15+ years of experience with high rankings. Call us now at 610-209-3937 or write to us at info@axtongroup.com